Search engine optimization or SEO is a simple activity to ensure that a website can be found in search engines for words and phrases that are relevant to what the website offers. In many ways, it is just quality control for websites. As an internet marketing strategy, SEO deals with how search engines work, the computer programmed algorithms that dictate the behavior of search engines, what people are looking for, the actual keywords or phrases that are entered in search engines, and which search engines are preferred by their target audience. SEO is performed because a website gets more visitors from a search engine when it is ranked higher on the search engine result page (SERP). These visitors can then be converted into customers.

Types of SEO

So there are basically two types of SEO practices that are used:
1. On-Page SEO
2. Off-Page SEO.

On-Page SEO
On-page factors are all the elements of your own website. The factors on the pages include the technical set-up - the quality of your code - the textual and visual content and the user-friendliness of your site.

Importance of On-Page SEO

On-page SEO consists of all the SEO elements you know best. If you have a website, you can check the technical aspects and the quality of your content. We believe that all subjects on the page should be covered because they are in your own hands. If you create a great website, it will certainly be ranked. By focusing on on-page SEO you also increase the chance that your off-page SEO strategy will be successful.

Off-Page SEO
Off-Page SEO" refers to all activities outside of your website. These are performed to increase the position of a page in the search engines.

Importance of Off-Page SEO

Off-page SEO gives a good indication of how the website is perceived by the world, and remember that every website must be of high quality and have a number of links or referrals from other websites in order to score higher. Social media should be used as bookmarks and shared by communities of like-minded users.
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