Video is one of the most popular and effective forms of media available and an indispensable element of any content marketing strategy today. With huge sites like YouTube and Facebook receiving billions of videos every day, it's easy to see how adding video to your content marketing can increase engagement and provide new ways to reach your audience.

Here are some content ideas that can help you create great videos without breaking the bank:

Product demos - This is your chance to experience your product up close. You've seen product demos in the form of unpacking videos, product reviews, or even a tour of your website or software. With the screen recorder, you can use your webcam to record yourself or the product. You can also record your screen to show computer software or other digital services.

Educational videos - how-to-use guides, interviews, tutorials, and demos. This category is probably the most popular on YouTube. For large projects and small fixes, people are looking for instructional videos on YouTube, and increasingly on mobile phones.

Case Study of Testimonial - No paid actors, no time to write an extensive script or storyboard, and no complicated preparations. Just ask customers how your product or service has helped them, and then record their answers. You probably have a backlog of customers who have either published good reviews about your business or communicated positively about your business via social media; contact them and ask if you can meet them (if local) or take their testimonial on Skype (if remote). Some clients may even be willing to go a step further and record their testimonial video for you.

Informative/product reviews - Content curation and product review videos are also very popular. Millions of people rely on video reviews to make decisions about which products to buy.

Brand Video - When potential customers browse your website, a short video that explains who you are, what you do, and how you can benefit them can tip the scales in your favor.

Entertainment - Most people watch a fun and entertaining YouTube videos in their spare time. If you can record funny, simple, and non-serious things, you can get a decent following.

Vlog - Not every video needs to be carefully scripted and edited. A Vlog is a perfect way to connect with your audience on a more personal level. If it matches your brand's vibe, you can keep things casual and cuff them. Use a Vlog to make quick announcements, answer customers frequently asked questions, or even start your video podcast.
Disclaimer: Information on this site is in no way meant to replace the advice of a professional. Please ensure to fact check and acquire professional help regarding all information on this website.