The Bing Ads platform is undeniably overlooked in terms of the number of people who have AdWords installed. However, there are many advantages of Bing Ads that you may not know about until you take its features down to a technical level.

In this article, we will introduce some of the features of Bing Ads in an easy-to-understand manner so that you can use them in your next Bing Ads ad campaign.

1. Bing Ads have less competition and lower cost per click.

This benefit is especially noteworthy for small and medium-sized businesses, as they can benefit the most from lower advertising costs. Currently, one of the advantages of advertising on the Bing network is that there is less competition within the platform.

This not only means that there are fewer advertisers compared to Google, it also means that bidding costs are greatly reduced. In fact, Bing's ad network offers a 33% lower cost-per-click and better ad placement.

2. Bing Ads allows you to customize the time zone per ad group.

One of the biggest advantages of Bing Ads is that it allows you to set up ads per ad group according to your customers' time zones. Bing ads are set up according to the customer's time zone, so you need to compare both time zones and plan accordingly before setting up your ads.

3. Bing Ads offer a wide range of device targeting options

Bing Ads allow you to adjust your bid price based on the device you are targeting (individual level). This means that you can create ad groups that target different devices within the same ad campaign, giving you more room for better optimization.

4. Bing Ads allows for more granular targeting of search partners.

With most ad platforms, you can only show your ads to core networks like Facebook and Google search engines, and not to network partners. With Bing Ads, you can specifically control which network partners you want to show your ads to, and you can also report on which partners are getting the most traffic.

5. Bing Ads does not force you to use similar keywords.

In online advertising, this means keyword mismatches (misspellings, plurals, etc.). Many ad networks will force you to target these keywords, but with Bing Ads, you can choose to target or not target them if you want a 7% increase in reach. This setting can be easily done in the keyword match options at the campaign or ad group level.

6.Bing Ads will display social extensions natively in your ads.

Bing Ads automatically displays the number of followers you have on social media with a simple text extension on your ad.

7.Bing Ads gives you control over demographic targeting.

One of the most powerful yet under-used features of Bing Ads is the ability to control who sees your ads based on age and gender. This is especially useful if you know that your product or service is preferred by a certain demographic. Bid prices can be adjusted by a minimum of minus 90% and a maximum of plus 900%, both at the campaign level and at the ad group level.
Disclaimer: Information on this site is in no way meant to replace the advice of a professional. Please ensure to fact check and acquire professional help regarding all information on this website.