An Introduction to Email Marketing

If you are running a business, website or blog and want to increase your readership and engagement, the most effective way to do so is through email marketing. If you listen to top marketers, they always say this. They always say that the most important aspect of their marketing, the one that has led to their success, is email.

There is a good reason for this. It goes something like this.

Email marketing allows you to reach out to your audience in an incredibly direct way. Unlike other forms of marketing, it allows you to reach your audience's inbox directly, without the need for a third party. This means that you are not dependent on platforms like Facebook or Twitter, nor are you at the mercy of potential policy changes that could prevent your message from reaching them. It wasn't that long ago that Facebook changed their system so that only a small percentage of posts from a page would reach their followers.

With email, the message goes directly to the user, and if Facebook inexplicably deletes your account (which actually happened to me) or they delete your account, you won't lose your long list of subscribers. This is a relationship that exists directly between you and your subscribers. But this is only one aspect of the usefulness of email marketing.

As you will see in the rest of this report, there are many more benefits to email marketing and many more reasons why you should spend more time and energy on email marketing. By the time you finish reading this report, you'll want to dive into the rest of this course to understand exactly how important email marketing is and how you can use it effectively.

First, some statistics

First of all, let's take a look at a few statistics that perfectly illustrate how good email marketing is and how it is making a difference in business.

For example, have you ever heard of the following numbers?

1. the ROI of email marketing is 4,300%.
2. 91% of consumers check their email daily (most people check it more!)
3. when surveyed, companies say that email marketing is more profitable than PPC, content marketing, display advertising, mobile advertising, social media marketing, direct marketing, and affiliate marketing. Respondents
4. 66% of U.S. consumers age 15 and older have made a purchase as a direct result of an email campaign.
5. 1/3 of consumers say they will open an email based on the subject line alone.

So, what can we learn from these results? Why are these statistics so important?

First, let's think about ROI. The reason why the ROI is so high in email marketing is because the cost of entry is actually very low; ROI is the "return on investment", which is the amount of money made compared to the amount spent to make it.

In the case of email marketing, all you need is the cost of buying an autoresponder. Once you purchase an autoresponder, you have the means to collect and send emails, and all you have to do is write the emails. How much do you think it costs to write an email? And it takes very little time ("time is money"!). And time is money! In short, this is a very quick and cost effective way to start marketing.

Another interesting statistic is the fact that 91% of consumers check their email daily. While this is a very large statistic, it is probably a very conservative number in reality. In reality, most people check their cell phones not only every day, but countless times throughout the day. The reason for this is that we get a notification every time we receive a new email. This is in contrast to Facebook posts and Twitter tweets, which are very easy to miss.

In fact, the main way to know about new Facebook posts is through email. Facebook pages you have "Liked" Think of a Facebook page that you have liked. Think about the Facebook pages you have "liked". Think about the Facebook pages you have "liked". Can you honestly say that you are getting 100% of the messages that these pages are sending out? The reason is that we only check Facebook once in a while, and only a fraction of the content appears in our home feed.

If you want to have a chance to see 100% of a page's content, you have to manually go to that Facebook page every day and scroll through the posts. However, no one would be interested in a brand until they do that.
With email, on the other hand, not only do you have to check your inbox several times a day, but you are also alerted every time a new message arrives. Of course, this only applies to your inbox, not your "social" mailbox or spam mail, but with the tips you'll learn in this course, you'll learn how to make sure they get to your inbox and not the other two.

Now, these are the statistics, but what about the things that the survey doesn't capture?

Top Reasons Why You Need to Invest in Email Marketing

Here are some reasons why you can't afford not to invest in email marketing...

1. email marketing is more personal

First of all, compared to other marketing methods, email marketing is more personal. When you send a message via email, your message will be delivered to their inbox. This means that your message will be placed along with messages from their friends and family and everything else they have registered for.
Suddenly, the way your message is parsed and interpreted changes. Suddenly, you're in a folder filled with correspondence that needs attention, and as a result, your email message becomes just as important.

As a marketer, it's your job to take advantage of this. By making sure that your content is written in a way that feels personal and direct, you can have a much better impact on your readers and get them interested in what you are saying. People prefer to receive messages from people, not companies.

2. email marketing has an immediate effect.

With email marketing, you have complete control over your message, including when you send it. on Facebook and Twitter, you can write a message and your followers will see it in the near future. With email marketing, however, your recipients' pockets will be buzzing with new messages as they arrive. Even if there are a few messages they haven't read (i.e., they aren't notified every time a new message comes in), they tend to check their messages several times throughout the day to cross off unread contacts.

This means that you can time when a message is seen, and thus have some control over the mood and reaction of the recipient when they receive the message. Just like in comedy, timing is everything in marketing. If you can send the right message at the right time, you can take advantage of current events or the fact that your subscribers are tired and impulsive. This kind of control is not possible with other forms of marketing. We will discuss more about how to use timing in email marketing in the next few reports.

3. email marketing requires permission

This is a very important aspect of email marketing and it makes every message more effective and impactful.
In order to do email marketing, you must first have their explicit permission. That permission is when they actually give you their email address or contact information. This can be as simple as clicking "Like! This is not as easy as clicking "Like", nor is it something a customer can do by accident.

At first, you may think this is a negative thing. At first, you may think this is a negative thing, because your mailing list will be greatly reduced and subscribers may not want to sign up. But this is actually a positive thing. It is a big plus. Why? Because it means that the quality of your contacts is much higher. In marketing, quality trumps quantity, and the difference is huge.

If your recipients actually want to be there and are interested in signing up, they are more likely to actually read your message, click "buy," or pass your message on to their friends. Also, the very act of providing an email address increases trust. When someone gives you their e-mail address and invites you to send them a message, it means that they trust you not to abuse that power, that they value your ideas, and that they are giving up some of their own privacy. In this way, they become "members" of your movement.

Again, we'll look at how to make sure your contacts are 100% valuable and worthy of your list in a future series.

4. use your data wisely in email marketing

Something that many e-books and blogs don't mention is how much data you can get with email marketing and how flexible you can be with that data. With email marketing, you can categorize your contacts so that you can send messages only to the right people. For example, you can send messages only to people of a certain age, gender, or geographic region, which can greatly increase your conversion rate.

Additionally, email marketing allows you to monitor engagement. Using cookies, you can see which subscribers are actually reading the messages you send and which ones are not. This means that you can know which leads are cool, warm, or "hot" and try to convert only the right recipients who are likely to be attracted and not frustrated by your communications.

In addition, this kind of information can help you design better campaigns by knowing what messages are most open and what types of recipients are more receptive to your messages. In short, email marketing allows you to control a number of very important metrics, allowing you to target the right people at the right time.

The combination of these various elements makes it an unparalleled marketing method. Many marketers and business owners will shy away from it because it seems like a lot of work, but in reality, once you set it up and understand how it works, it's as easy as it gets. And the payoff is huge. In this course, you will learn how to make email marketing a part of your marketing strategy.